Mobile optimized websites allow more customers to be reached at a quicker rate, proving to be very beneficial. We are no longer living in a world where smartphone users can be considered the exceptions. And today’s statistics are only half the story, these numbers will be even more skewed towards mobile in the future. Simply put, you need to be thinking mobile first approach, because Everyone is on mobile now and the number would increase in future. Thus, creating our online identity with the mobile first approach is the better solution compared to desktop based website.
Why Website for mobile first ?
On March 26th, 2018, Google officially announced that they would be using mobile first indexing. This means that they are going to be indexing websites based on their mobile version- not their desktop version (as was done in the past). This update has come at a time when mobile searches are becoming the majority and desktop searches are becoming the minority.
As we need to reach our prospective customers through search engines, we must follow the rule set by the giants. Having mobile first website would give us the benefit of Google’s indexing.
Portability & Usability
A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with target audiences in new ways, wherever they may be.